1. Who we are

Sorry Mum London is owned and operated by Charlotte Meddings.

For the purposes of data protection law, Charlotte Meddings, trading as Sorry Mum London, is the data controller responsible for the personal information collected through this website and in connection with appointments booked with her.

If you have any questions about this policy or how your information is used, you can contact:

Email: sorrymumlondon@gmail.com

2. What information we collect

Depending on how you interact with us, we may collect the following information:

When you make an enquiry or booking:

• Your name and contact details, including email address and telephone number.

• Your date of birth.

• Details of your tattoo idea, including placement, size and preferred dates.

• Your preferred artist, where applicable.

• Reference images or photographs you send to us.

• Any other information you choose to include in your enquiry.

When you attend an appointment:

We ask you to complete a separate tattoo consent and consultation form. This may include:

• Your contact details and date of birth.

• Relevant medical history and health information.

• Information about skin conditions, allergies or other factors that could affect your tattoo appointment.

• Information relating to pregnancy, breastfeeding or medication, where relevant.

• Your signed acknowledgement of the tattoo procedure and aftercare information.

• Your photography and promotional permissions.

Health information is particularly sensitive, so we take care to collect and handle only the information relevant to your appointment and safety.

When you visit our website:

We may collect technical information such as your IP address, browser type, device information, pages visited and how you interact with the website. This may be collected through cookies and analytics tools.

3. How and why we use your information

We use your information to:

• Respond to enquiries and discuss tattoo ideas.

• Manage bookings, appointments and deposits.

• Communicate with you before and after your appointment.

• Prepare for and carry out your tattoo safely.

• Keep appropriate records of your appointments and consent.

• Contact you about changes to your booking.

• Send studio news, updates and occasional marketing emails where you have agreed to receive them or where permitted by law.

• Take and share tattoo photographs where you have given permission.

• Understand how visitors use our website and improve the experience.

We do not sell your personal information or use it for unrelated marketing purposes.

4. Our lawful basis for using your information

Under UK data protection law, we need a lawful reason to collect and use your personal information.

Depending on the information and purpose, we rely on the following:

• Contract: to respond to booking requests, arrange appointments and provide tattoo services.

• Legitimate interests: to manage and run the studio, maintain appropriate business records, communicate with clients and improve our services, where these interests do not override your rights.

• Legal obligation: where we need to keep information to meet legal, tax or accounting requirements.

• Consent: where you have actively agreed to a specific use, such as receiving marketing emails or allowing photographs to be used for promotional purposes.

Health information

Health information is classed as special category data under UK GDPR and requires additional protection.

We collect relevant health information to assess whether it is safe and appropriate to carry out your tattoo appointment.

We will rely on your explicit consent to process this information, alongside an appropriate lawful basis under Article 6 of UK GDPR. This consent should be requested separately from your general tattoo agreement.

You can withdraw your consent, although this may mean we are unable to proceed with your appointment if the information is necessary to assess safety.

5. Tattoo photographs and promotional use

We may take photographs of your tattoo during or after your appointment for our records and to document our work.

We will only use photographs for promotional purposes, including our website, Instagram and other studio marketing, where you have given permission.

Agreeing to promotional use is entirely optional and is not a condition of receiving a tattoo.

You can withdraw your permission for future promotional use by contacting us at sorrymumlondon@gmail.com. We will stop using the images in future promotional material and take reasonable steps to remove them from channels we control. Please note that content already shared, printed or reposted by third parties may not always be possible to retrieve.

6. Marketing emails

If you sign up to receive emails from Sorry Mum London, we may send you studio news, booking announcements, new work and occasional updates.

You can unsubscribe at any time using the link included in our emails or by contacting us directly.

We will not sell or share your email address with other businesses for their own marketing.

7. How your information is stored

We use third-party services to operate our website, manage enquiries and store client records.

These include:

Squarespace

Our website is hosted by Squarespace. Information submitted through our website enquiry and booking forms is transmitted through Squarespace and sent to our email inbox. Squarespace may also process technical information and website data as part of providing its services.

Google Forms and Google Drive

Our tattoo consent and consultation forms are completed using Google Forms. Submitted responses are stored in our Google account and Google Drive.

This means your personal and health information is processed and stored using Google's services. Google acts as a service provider in connection with these services, subject to its applicable privacy and data protection terms.

Google Analytics

We use Google Analytics to understand how visitors use our website, including which pages are visited and how people find us. This helps us improve the website and understand what visitors are interested in.

Google Analytics may collect technical and usage information through cookies and similar technologies. Where consent is required, these analytics cookies will only be used after you have given permission through our website's cookie settings.

You can manage your cookie preferences through the cookie options available on our website.

We take reasonable steps to keep personal information secure and restrict access to people who need it for legitimate business purposes.

8. Sharing your information

We do not sell, rent or trade your personal information.

We may share information with service providers who help us operate the studio and website, such as Squarespace and Google.

Where relevant to your booking, information may also be shared with the artist responsible for your appointment so they can prepare for and carry out your tattoo.

We only share information where necessary and take care to protect its confidentiality.

9. How long we keep your information

We only keep personal information for as long as reasonably necessary for the purpose for which it was collected.

For example:

• Enquiry and booking information is kept for as long as needed to manage your enquiry or appointment and maintain appropriate business records.

• Tattoo consent forms and relevant health information are retained for an appropriate period for client safety, record keeping and the handling of any future queries or claims.

• Financial records are kept for the periods required by relevant tax and accounting legislation.

• Marketing information is kept until you unsubscribe or withdraw your permission, unless we need to retain limited information to record your preferences.

When information is no longer needed, we take reasonable steps to delete it securely.

10. Your rights

Under UK data protection law, you have rights in relation to your personal information.

These include the right to:

• Ask for a copy of the personal information we hold about you.

• Ask us to correct inaccurate or incomplete information.

• Ask us to delete your information in certain circumstances.

• Ask us to restrict how we use your information in certain circumstances.

• Object to certain types of processing.

• Withdraw consent where we rely on consent.

• Request a copy of certain information in a portable format.

To exercise any of these rights, please email sorrymumlondon@gmail.com.

We may need to confirm your identity before responding to a request.

11. Cookies

Our website uses cookies and similar technologies to make the website work and, where permitted, to understand how visitors use it.

Some cookies are necessary for the website to function. Others, including analytics cookies, may be used to understand website traffic and improve the site.

You can manage your cookie preferences through the cookie settings on our website. Non-essential analytics cookies will only be used where you have provided the required consent.

12. Links to other websites

Our website may contain links to other websites or social media platforms. If you follow these links, you will be subject to their own privacy policies and terms.

We are not responsible for how other websites collect or use your information.

13. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our business, website or legal requirements.

The latest version will always be available on our website, with the date of the most recent update shown at the top.

14. Contact and complaints

If you have any questions or concerns about how your personal information is handled, please contact:

Charlotte Meddings
Sorry Mum London
Email: sorrymumlondon@gmail.com

You also have the right to raise a concern with the UK's Information Commissioner's Office (ICO).

Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113

We would always appreciate the opportunity to resolve any concerns directly with you first.